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Breakthrough Multichannel Fundraising: Find, Convert, and Cultivate Sustainers and Donors by Firing on All Cylinders (12NTCfundr)

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All the data shows dramatically better results from multichannel approaches to fundraising in which nonprofits combine skillful use of online, direct mail, telemarketing, and other channels. How much better? And how do you do this, exactly, to achieve maximum success - especially to find and convert prospects to monthly donors? This session will engage participants in analyzing in-depth case studies from Mercy Corps, Oceana, and Amnesty International Canada that uncover the key channel integration strategies that are working for nonprofits, and why. We'll identify the vital campaign tactics - from acquisition and on-boarding to messaging, cultivation, and conversion - that are powering successful nonprofits' highest-performing fundraising programs. We'll dig into how to use behavioral and demographic data for targeting. This will be an interactive session in which members of the audience can share their own success stories and horror stories on the journey toward the multichannel ideal.

Session Takeaways

1. Methods to find and on-board donor leads for multi-channel cultivation approaches
2. The latest and greatest multichannel approaches that are yielding donor conversions, including monthly sustainers, and producing strong fundraising results
3. Methods for leveraging behavioral and demographic data to enhance targeting and results from multichannel campaigns.

Session Details:
Track: Fundraising
Date & Time: Apr 05, 2012 @ 1:30 PM
Level: Journey-Level
Type: Strategic
Room: Plaza Room A

Session Speakers:
Clinton O'Brien
Engaging Networks
Clint O’Brien is Chief Operating Officer of software company Engaging Networks ( Many top nonprofits -- including Amnesty International USA, Human Rights Watch, Pew Charitable Trusts, PETA International, Humane Society International and 30 separate Greenpeace country organizations globally -- all use the flexible Engaging Networks online platform to raise money, win advocacy campaigns and engage with supporters in smart, highly targeted ways. Previously, O’Brien spent nine years leading marketing and sales for Care2, the 27 million-member online community that helps nonprofits recruit new donors and supporters. O'Brien earlier headed business development for nonprofit TV network PBS, where he also led the PBS Adult Learning Service, supplying online courses to colleges nationwide. In a former career, O’Brien worked as a news reporter, first in Washington, DC and later as Moscow correspondent for AP and Newsweek, covering the breakup of the Soviet Union from 1991-93. A graduate of Brown University and the Wharton School of Business, he lives near Washington, DC. and can be reached at
Annalise Briggs
Annalise Briggs has worked for Mercy Corps, a Portland-based international relief and development organization, since 2007. As the monthly giving program manager, she is responsible for multi-channel fundraising by acquiring and cultivating monthly donors and integrating offline and online programs. Previously she worked in broadcast production for Wieden + Kennedy, an international advertising agency, with clients that included the Nike Foundation and the American Indian College Fund. She received a bachelor of science degree in marketing from the school of business administration at Portland State University. Born in Brazil, Annalise grew up in Miami and has traveled the globe, including stops in Bosnia, Europe, Haiti, Indonesia, Kenya, Mexico, and Singapore. She is also vice president of the board of directors of the nonprofit Alano Club of Portland and serves as an officer in the Pearl District Toastmasters.
Cameron Lefevre
Sarah DiJulio, Executive Vice President, launched and directs M+R's online fundraising and advocacy program. Sarah has provided strategic consulting and training on online advocacy and fundraising to major nonprofits, served as a spokeswoman about Internet campaigns for major media outlets, and led innovative and successful nonprofit online marketing campaigns. Sarah developed the eNonprofit Benchmarks Study, an annual report that provides industry-wide metrics for online fundraising and advocacy. Sarah's team at M+R helps to manage over 10 million online constituents for our clients, sending roughly 30 million email messages per month.

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.