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Breakthrough Multichannel Fundraising: Find, Convert, and Cultivate Sustainers and Donors by Firing on All Cylinders (12NTCfundr)

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All the data shows dramatically better results from multichannel approaches to fundraising in which nonprofits combine skillful use of online, direct mail, telemarketing, and other channels. How much better? And how do you do this, exactly, to achieve maximum success - especially to find and convert prospects to monthly donors? This session will engage participants in analyzing in-depth case studies from Mercy Corps, Oceana, and Amnesty International Canada that uncover the key channel integration strategies that are working for nonprofits, and why. We'll identify the vital campaign tactics - from acquisition and on-boarding to messaging, cultivation, and conversion - that are powering successful nonprofits' highest-performing fundraising programs. We'll dig into how to use behavioral and demographic data for targeting. This will be an interactive session in which members of the audience can share their own success stories and horror stories on the journey toward the multichannel ideal.

Session Takeaways

1. Methods to find and on-board donor leads for multi-channel cultivation approaches
2. The latest and greatest multichannel approaches that are yielding donor conversions, including monthly sustainers, and producing strong fundraising results
3. Methods for leveraging behavioral and demographic data to enhance targeting and results from multichannel campaigns.

Session Details:
Track: Fundraising
Date & Time: Apr 05, 2012 @ 1:30 PM
Level: Journey-Level
Type: Strategic
Room: Plaza Room A

Session Speakers:
Clinton O'Brien
Engaging Networks
Clinton O'Brien SVP, Marketing & Business Development at Care2 Clinton O’Brien is SVP of Marketing & Business Development for Care2 (www.care2.com), the online community of 24 million engaged "do gooders" taking action every day to support causes and join nonprofits. O'Brien leads the team that helps more than 1,500 nonprofit clients to recruit millions of new donors and supporters. Care2, which is ranked by Quantcast among the 150 most highly trafficked U.S. websites, recruits nonprofit supporters from its own membership and from a network of 200+ media partners that promote Care2’s action campaigns to their own combined audience of 150 million people. O’Brien blogs on Frogloop.com, Care2’s blog for nonprofit professionals engaged in fundraising, advocacy and marketing. A former Moscow correspondent for Newsweek and the Associated Press, O'Brien worked for seven years at TV network PBS in a variety of leadership roles. He holds an MBA from the Wharton School, and a degree in History from Brown University. He lives in the Washington, DC area with his wife and children, and can be reached at clint@care2team.com.
Annalise Briggs
Mercy Corps
Annalise Briggs has worked for Mercy Corps, a Portland-based international relief and development organization, since 2007. As the monthly giving program manager, she is responsible for multi-channel fundraising by acquiring and cultivating monthly donors and integrating offline and online programs. Previously she worked in broadcast production for Wieden + Kennedy, an international advertising agency, with clients that included the Nike Foundation and the American Indian College Fund. She received a bachelor of science degree in marketing from the school of business administration at Portland State University. Born in Brazil, Annalise grew up in Miami and has traveled the globe, including stops in Bosnia, Europe, Haiti, Indonesia, Kenya, Mexico, and Singapore. She is also vice president of the board of directors of the nonprofit Alano Club of Portland and serves as an officer in the Pearl District Toastmasters.
Cameron Lefevre
M+R Strategic Services
Sarah DiJulio, Executive Vice President, launched and directs M+R's online fundraising and advocacy program. Sarah has provided strategic consulting and training on online advocacy and fundraising to major nonprofits, served as a spokeswoman about Internet campaigns for major media outlets, and led innovative and successful nonprofit online marketing campaigns. Sarah developed the eNonprofit Benchmarks Study, an annual report that provides industry-wide metrics for online fundraising and advocacy. Sarah's team at M+R helps to manage over 10 million online constituents for our clients, sending roughly 30 million email messages per month.

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.