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OMG WTF: Engaging Youth on the Front Lines of Social Media (12NTCOmgWtf)

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If your organization works with youth, this session is for you. Internet and mobile usage is nearly ubiquitous among youth, but do you know HOW they are using these technologies on a day-to-day basis? Do you know what "tbh" means? How can you use this knowledge to better engage youth on the front lines and build better relationships? Imagine being able to save the equivalent of two full-time staff positions by empowering your staff to use social media and SMS broadcasts. In many organizations, social media is often associated with the marketing and communications departments. However, social media is often overlooked as a tool that can be used by frontline workers in social service agencies to engage clients and better achieve organizational goals. School boards, social service agencies, and nonprofit organizations that work with youth have started using social media for marketing and communications, but they are often cautious when it comes to using social media on the front lines for day-to-day engagement.

This session will present a case study of how an organization that serves over 600 youth living in economically disadvantaged neighborhoods was able to successfully implement a social media strategy to better meet program objectives. The results were a higher level of engagement, better communication with youth clients and significant savings in staff time. This session will also provide an overview and understanding of the youth perspective on social media, trends, and mobile usage. Session participants will be given specific strategies to address issues such as: organizational buy-in; staff training; implementation and effective usage of Facebook, Twitter, and SMS broadcasting; integration with organizational goals; and adapting to emerging technologies.

Session Takeaways

1. A youth perspective of Facebook, Twitter, and mobile usage
2. An understanding of youth trends in Internet and mobile usage
3. How to implement a social media strategy for your organization

Session Details:
Track: Program
Date & Time: Apr 05, 2012 @ 10:30 AM
Level: Novice
Type: Strategic
Room: Golden Gate 3

Session Speakers:
Jason Shim
Pathways to Education Canada
I'm passionate about the intersection of youth work and technology and encourages anyone who is interested in these topics to get in touch with him.
Shubhagata Sengupta
Wilfrid Laurier University
Shubhagata is currently studying in the fields of business and computer science, however those are only a few of his interests. He is very passionate about photography and film, and loves the field of social media. He also loves technology and holds the entrepreneurial spirit in high regard. Shubhagata is working on his third venture, a simple notification widget for smartphones. When working on a project, he seamlessly collaborates amongst the designers, coders and marketing team, serving as an invaluable mediator. Shubhagata always welcomes new ideas and tasks, and continuously looks for new projects to take on. He is excited for his first year at NTEN and the world of non-profits.

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.