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Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders (12NTCLGL)

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We know social media strategies can be a powerful tool in creating social change, and we know that elected officials can be influenced by social media advocacy efforts. We will be focusing on how social media is perceived and used by local and state officials so that organizations can better harness it to influence and work with leaders and government at this level.

Here's your chance to hear elected officials and staff talk about how they see social media influencing their decision-making, their perspective on the most effective social media strategies, and their best guess about what the future of social media holds for influencing political leaders.

Session Takeaways

1. Insight from local elected officials on how social media is perceived and used in city, county and state government & politics
2. How to craft social media campaigns to influence and/or work with local leaders
3. Ways social media organizing at local/state level can help organization build relationships

Session Details:
Track: Program
Date & Time: Apr 04, 2012 @ 10:30 AM
Level: Novice
Type: Strategic
Room: Plaza Room B

Session Speakers:
Ted Fickes
Bright+3.com
no speaker details available
Karen Middleton
Emerge America
Karen Middleton has served as the president of Emerge America since mid-2010. Karen has a range of campaign and leadership experience, from working directly with candidate and leadership training programs to political organizing, non-profit management and fundraising. Prior to joining Emerge, Karen served in the Colorado State Legislature where she was in a leadership position as Majority Caucus Chair and a member of the Education and Business Affairs and Labor Committees. From 2004 to 2008, she served on Colorado's elected State Board of Education representing the 7th Congressional District. Karen received a 2007 "Colorado's Movers and Shakers Award" from The Colorado Statesman. In addition to six years as an elected official, Karen's work includes teaching political science, serving as a trainer for the White House Project and the Center for Progressive Leadership, creating the Colorado Legislative Women's Caucus, and serving as a county chair for the Democratic Party. She worked for the Western Interstate Commission for Higher Education (WICHE), eCollege, and as Assistant Dean of the Graduate School of International Studies at the University of Denver.
Jacob Smith
Bright+3.com
Jacob Smith has been a successful innovator and leader in nonprofits and communities for nearly two decades. Currently, Jacob directs the PlaceMatters Institute, a hub of tools and techniques used to help communities make good, informed, durable, implementable decisions about land use and sustainability. Jacob is also a partner in Bright+3, a Denver-based consulting firm that helps organizations and advocates run effective social change campaigns. Jacob served in elected office in Golden, Colorado for seven years, including the past four as Mayor. He represented Golden on the board of the Denver Regional Council of Governments and the Denver Metro Mayors Caucus, and served on the Golden Historic Preservation Board. Jacob founded the Center for Native Ecosystems (now Rocky Mountain Wild), a conservation non-profit based in Denver and working across the Rocky Mountain Region. He also had a stint as the executive director of a family philanthropic foundation focusing on biodiversity conservation and education in East Africa. Jacob earned a Master's degree in public policy from the University of Colorado, is a Bighorn Center for Public Policy Leadership Fellow, and a graduate of the Harvard Kennedy School's "Senior Executives in State and Local Government" program through a Gates Family Foundation Fellowship.

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.