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You Need a Strategy, Dammit, Not a Twitter Account (12NTCDammit)

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Sure, your nonprofit has a Facebook or Twitter account. So why aren’t you getting traction with social media? It all begins with a strategy. Nonprofit consultants J.D. Lasica and Carla Schlemminger of Socialbrite will map out the essential ingredients of a Social Media Strategic Plan that's aligned with your mission, that enhances your fundraising efforts, and that's integrated with development and marketing. We see a lot of industry events focus on tools and tactics, but your nonprofit needs a strategy to steer your team toward your organizational goals in the social media era.

In this highly interactive session, J.D. and Carla will offer concrete steps and actionable advice and resources to help your organization create immediate and long-term impact.

Session Takeaways

1. What are the specific elements of an aligned, integrated Social Media Strategic Plan.
2. How to create editorial storytelling processes that advance your mission.
3. How to build community and turn supporters into champions for your cause.

Session Details:
Track: Leadership
Date & Time: Apr 05, 2012 @ 10:30 AM
Level: Journey-Level
Type: Strategic
Room: Plaza Room A

Session Speakers:
JD Lasica
JD is a social media strategist, consultant and trainer for nonprofits and social change organizations.
Carla Schlemminger
Carla has more than 18 years experience in marketing communications, branding and strategic public relations for nonprofits and brands. Carla has been a pro bono marketing adviser and mentor with Upwardly Global, a nonprofit that serves immigrant professionals and employers. She believes that social media plays a role in an integrated communications plan where strategy pulls from the best, most appropriate tools to achieve a measurable goal.

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.