My NTEN History
 My Online Profile

Diversifying Your Tech and Online Communications Teams - [125]

When we create technology we develop it for the masses to consume. When we create online advocacy campaigns we develop them to reach hundreds of thousands of people including women, men, people of color and a wide array of ages from Gen Yers to Baby Boomers. But, how diverse are your tech and online communications teams? And do the demographics of your tech teams impact your advocacy and recruitment success? Join Allyson Kapin of Rad Campaign and Women Who Tech, Shireen Mitchell of Digital Sistas, Jocelyn Harmon of Triplex Interactive and Marketing for Nonprofits, and Ivan Booth of Rootwork for a thought-provoking discussion on how and why you should consider diversifying your tech and online teams in order to maximize your nonprofit advocacy, marketing and fundraising goals.


1. Why diversity in your tech teams will make your nonprofits communications, fundraising and organizing stronger.
2. How nonprofits can recruit diverse tech and online communications staff.
3. Tools and strategies for nonprofits looking to broaden their appeal to a more diverse audience of supporters.

Session Materials:

Session Slides

Session Notes

Session Details:
Track: Communications
Date & Time: Apr 10, 2010 @ 1:30 PM
Level: Novice
Type: Strategic
Room: Dogwood B

Session Speakers:
Allyson Kapin
Rad Campaign
Allyson has been named one of "Top Tech Titans" by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad Campaign she leads the firm’s client and online strategic services. For over a decade Allyson has helped non-profit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. She works side-by-side with her clients to meet their web needs and maximize their online effectiveness to create real world impact. As part of the first generation of online advocacy experts, Allyson has a thorough understanding of the rapidly changing world of online activism. She is an expert in the latest trends in social networking, blogging, online video, and other online tools and strategies and advises her clients on how to cost effectively incorporate them into their Internet plans and online campaigns. Her campaigns have been recognized with several prestigious web awards and featured on several top media networks ranging from CNN to NPR and the Daily Show with Jon Stewart. Allyson has spearheaded campaigns for organizations ranging from American Rights at Work to National Breast Cancer Coalition and Save Darfur Coalition. She has also been a featured speaker on web design, Internet marketing and social media at national conferences. In 2007 Allyson founded Women Who Tech: A Telesummit for Women in Technology working in the non-profit and political campaign world featuring Arianna Huffington of and Joan Blades of As the founder of Women Who Tech she champions women who are inspiring change and transforming technology. She also serves as an expert for news reporters who are writing about women in technology. Allyson sits on several Advisory Boards including the New Organizing Institute, the Green It Consortium and the Planning Committee for NTEN's NTC conference as well as O'Reilly's Gov 2.0 Expo. Allyson started the Radical Tech blog for Fast Company focusing on trends in technology and Web 2.0 and serves as the Blogger-In-Chief for one of the top-ranked nonprofit communications blog Care2's Frogloop.
Ivan Boothe
Ivan Boothe is the creative director of, working with nonprofits and community groups as a Drupal developer and online organizer. I am the online communications associate with the Fellowship of Reconciliation. For four years, I co-organized the Philadelphia NetSquared meetup, a local gathering of nonprofits and tech experts interested in using social technology for social change, and since moving to Portland I've helped organize the similar PDX4Good nonprofit tech meetup (a joint NTEN and NetSquared group). I am active in the Drupal community and am the frontend track chair for Drupalcon Portland. I co-facilitate the NTEN Drupal Community of Practice monthly discussion calls. I was a co-founder of the Genocide Intervention Network (now United to End Genocide), worked for several years as a community organizer with Casino-Free Philadelphia, and sit on the board of the Peace and Justice Studies Association. I have presented at numerous Nonprofit Technology Conferences; led community organizing workshops at the U.S. Social Forum, the New Organizing Institute and the Gandhi-King Conference; and facilitated trainings on nonviolent civil disobedience, anti-oppression and campaign strategy.
Jamie Field
Network For Good
no speaker details available
Shireen Mitchell
Digital Sisters
A digital media consultant and founder of the D.C.-based tech non-profit Digital Sistas which focuses on using digital media and technology for women and diverse communities. As a self-proclaimed “geekette,” she founded the first women of color web management firms in the early 90's, which managed prior to it's sale and incorporation into what's known today as In addition she created a digital media game that helped youth learn technology and programming through healthy competition at the local Techno Rodeos. As an author she has written “Gaining Daily Access to Science and Technology” in the book 50 Ways to Improve Women's Lives. Shireen has been honored with several awards including Top 25 Women in Tech to Watch, Top 100 DC Tech Titans, Social Citizen Award: Apps for Democracy DC, Rising Star: Woman of Color in Technology, Heroine in Technology, Community Technology Leader, and one of The Root 100, to name a few. Furthermore she currently sits as Chair of the Media and Technology Task Force of the National Council of Women's Organizations (NCWO).

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.