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This is Iron Chef...Battle Nonprofit

Using just one secret ingredient (a small Bay Area nonprofit), three web teams will compete in the heat of battle, offering up exceptional tasting menus, each featuring a delicious new homepage design, a well-seasoned fundraising campaign and a perfectly balanced social networking plan. Only one team can prevail – who will it be? You be the judge, NTC! Come see how this unique project brought together a dozen web pros from competing firms, created amazing work for a very special organization, and taught us all the true power of our industry. We promise you won’t leave hungry.


1. How to make design, online messaging & technology seamlessly work together
2. When a compressed timeframe can produce amazing results with the right ingredients
3. The benefits of collaboration & teamwork



Session Details:
Track: Communications
Date & Time: Apr 27, 2009 @ 3:30 PM
Room: Plaza Room B

Session Speakers:
Eve Simon
Beaconfire RedEngine
Eve’s 14 years of online visual design, user experience and creative management in both the corporate and nonprofit sectors makes her either a quirky dinner party guest or a font of random knowledge. Either way, as Creative Director at Beaconfire Consulting, she’s responsible for all aspects of the design process from start to finish. The benevolent dictator of a remarkably talented and varied creative team, Eve brings focused leadership, an envelope-pushing outlook, and a keen eye to every project. Oh and fun. Lots of fun. Eve holds a BA in Philosophy and Aesthetics from the University of Pennsylvania and an MFA in Theatrical Lighting Design from Brandeis University. When not helping make the world a better place (one website at a time), Eve is an Adjunct Professor of web design at The American University School of Communication, volunteers with her therapy dog Max, and wears an inordinate amount of black.
Ali Cherry
As Online Campaigns and Marketing Director at Beaconfire Consulting, Ali provides executive-level consulting to progressive nonprofit organizations such as Heifer International and the ACLU. Bringing experience with online movement building to her role, Ali helps clients build comprehensive communications plans to achieve online acquisition, engagement and donor conversion with a focus on leveraging creative messaging and social media and web 2.0 tools. Ali is a hands-on executive who works intimately with the clients and Beaconfire’s team of experts to execute and evaluate these plans. Ali has a BA from Hamilton College in Clinton, New York and an MBA degree from University of Maryland’s Smith School of Business. Ali serves on the board of the City at Peace DC, a nonprofit organization that uses the performing arts to work intensively with diverse groups of young people to promote cross-cultural understanding, teach conflict resolution, and prevent violence.
Andrew Cohen
Forum One
Andrew is a Managing Director for Forum One who has helped nonprofit organizations with digital communication projects for fifteen years. Andrew has directed redesigns of dozens of organization web sites using both enterprise and open source content management systems and has also led the development of solutions for email marketing, advocacy, donation processing, blogging, online community, and online collaboration. Andrew is a regular presenter on planning and selecting Content Management Systems as well as usability and accessibility issues. Andrew also coordinates Forum One’s “Web Executive Seminars,” an ongoing series of presentations by leading nonprofits at the National Press Club. Recently, Andrew has worked with AFL-CIO, the Bill and Melinda Gates Foundation, Consumers Union, Physicians for Human Rights, the Robert Wood Johnson Foundation, and Rebuilding Together. Andrew has B.A. in political science from the University of Wisconsin-Madison and a M.A. in Political Communications from the University of Florida.
Susan Maura Finkelpearl
Free Range
Susan blends communications strategy with emerging web technologies to transform client websites from static e-brochures into vibrant communities, where individuals gather and rally around issues they care about. She has led the development of information architecture, guided the web design, and planned the online promotion of sites including American Jewish World Service, National Parks Conservation Association and Save the Children's Online Gift Catalog. Prior to joining Free Range in 2004, Susan racked up knowledge of today's most critical environmental and social issues as Communications Director at the Worldwatch Institute. Her passion for community involvement comes from her years as a Peace Corps Volunteer in Slovakia, where she established a youth center, taught English, and assisted community foundations with strategic planning and fundraising. Susan is currently pursuing a Master's in communications with a concentration on digital technologies at The Johns Hopkins University.
Maureen Wallbeoff
Firefly Partners
Maureen Wallbeoff, VP, possesses a solid grounding in the business needs of nonprofits. At Firefly, Maureen is our number one go-to for strategic planning and ongoing campaign management. Her optimistic attitude, compassionate guidance and top-notch facilitation skills are used daily both within Firefly and on behalf of our clients.

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.