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2009 Nonprofit Technology Conference

Sessions | Speakers | Who's Attending

Tag: Planning

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1:30 PM - 3:00 PM
Communications Track

Your nonprofit can have the world’s greatest, interactive website – but if no one visits it, you won’t get much benefit from it! Learn about effective ways of driving people to your website. We’ll explore the hot topic of Search Engine Optimization (SEO), and reveal many other strategies – most which you may have never heard of or considered. Most of these techniques are low-cost or free and easy to implement, and some can significantly enhance your fundraising efforts.

Takeaways:

1. Understand innovative techniques for driving website visitors to your website -- many of these techniques are easy to implement, and free or low cost.
2. Know how to keep website visitors returning to your site, hopefully often, and why it’s important to you that they do so.
3. Have a strategy for collecting e-mail addresses for up to 100% of donors and other constituents, and how to use them.



Webmasters

Planning

1:30 PM - 3:00 PM
Communications Track

Action is at the heart of what our organizations do. But how do you convince that anonymous person behind a computer screen to make a commitment? You make them think, feel and care. And the best way to do that is to connect them your organization by telling them a story. This session will explore how to write compelling, memorable stories that get people to take action and keep them engaged.

Takeaways:

1. An understanding of how and why the storytelling approach works
2. A short lesson on how to structure stories for maximum readability and impact online
3. Examples of how to specifically tie the storytelling approach to fundraising and advocacy campaigns



Planning

Advocacy

Session Materials:

Session Slides

1:30 PM - 3:00 PM
Communications Track

As the nonprofit landscape gets increasingly complex, money is tighter than ever and your org is discussed on infinite communications channels, it's more important than ever to brand your organization, programs and campaigns. When you do so – conveying credibility and value in a way that's easy to remember and repeat – you'll build long-lasting relationships with donors, volunteers, members, the media, clients, and more. But it’s more challenging than ever in our 2.0 world.

Join us to talk through this dilemma, hear some solutions put in play by a few of your peers, and bring your own questions and challenges to our branding clinic. The Dr. is in!

Takeaways:

1.Build your understanding of what a brand is, what branding takes and how it helps your build strong relationships..
2. Sharpen your brand outline to ensure you stand out, generating action and building loyalty -- including how to draw on your base's perspective -- and express it consistently, whether in conversation, on your site, in a direct mail fundraising package or LinkedIn group..
3. Learn how to train your staff, volunteers and base to carry your brand forward in their own social networking, activism or just plain socializing via charity badge, Facebook cause page, dinner party conversation or….
4. Get expert advice on how to brand your org in our clinic . 



Planning

Webmasters

1:30 PM - 3:00 PM
Communications Track

For those nonprofits who have applied for and received a Google AdWord Grant, great! Now what? Even if you are beginning to test the waters with AdWords in a traditional way, the bounds of the grant can be challenging for nonprofits of all sizes. Come learn practical approaches and tips to get the most bang for your $1 maximum buy.

Takeaways:

1. Effective Targeting
2. How Often Should We Mess With It?
3. Practical Examples and Ideas



Tools

Planning

Session Materials:

Session Slides
Session Handout

1:30 PM - 3:00 PM
Communications Track

You made a video and uploaded it to YouTube. But that’s just the beginning. Take control of the social media map and figure out where to find your constituents online, how to reach them through blogs and social networks, and why being portable is key to your success. Get your videos seen not only by a lot of people, but by the right people—those who will connect to your cause and get involved.

Takeaways:

1. Build distribution into the video itself
2. Go deep, not wide
3. Video is a means, not an end



Planning

Web2.0

Session Materials:

Session Slides

10:30 AM - 12:00 PM
Communications Track

You've definitely heard of one of these Google products but how can you make them work at your nonprofit?  Take a close look at these Google tools that will making blogging a breeze, uploading a video a snap, and creating a custom map easy.  You will also learn about how nonprofits can take advantage of online advertising through the Google Grants program. Join the Google team to learn about the best ways to take advantage of the Google infrastructure. 

Takeaways:

1. How to use YouTube, Google Maps/Earth, Google Grants, and Blogger to promote your organization and cause
2. How you can have a limited, recession-friendly budget and still have a successful online presence
3. How Google tools can work together to make your life easier




Tools

Planning

Session Materials:

Session Recording

10:30 AM - 12:00 PM
Communications Track

The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools.   All this will be shared through a lively mix of discussion and case studies.

Takeaways:

1. How to listen to improve the results of your social media strategy implementation
2. An understanding of the right metrics to use and how/when to incorporate qualitative information
3. An introduction to analytic tools and individual/team reflection processes



Web2.0

Planning

10:30 AM - 12:00 PM
Communications Track

With all the shiny technology tools out there, it’s easy to be blinded to the fact that technology is about bonds, not wires. It’s human connections, not electronic ones, that matter. In other words, some very human principles make or break the success of absolutely everything you do online. In this session, two marketing experts – including the progeny of a psychiatrist and a devotee of Buddhist principles – share the seven things everyone wants and show how you can achieve marketing “enlightenment” by tapping into them in all you do online.

Takeaways:

1. What drives online outreach success
2. The seven things everyone wants
3. How to plug into those principles to achieve online success



Planning

Analysis

3:30 PM - 5:00 PM
Communications Track

Search Engine Optimization (SEO) is a great means for cash-strapped nonprofits to reach out to their constituents. SEO is becoming increasingly important, as people get online. After all, wouldn’t it be better for both clients and organizations if a person looking for, say, “after-school education in Chicago” or “housing for at-risk-youth in Jacksonville” find their local nonprofit instead of some for-profit company? SEO lets you do this! Organic search engine optimization, a way to get your organization to naturally achieve a higher listing on the search engines, is a perfect, free, way to get nonprofit organizations more clients, members donors and more. This workshop will educate and teach everyone, from the techie newbie to management, on why SEO is important and some easy steps to get the results.

Takeaways:

1. An understanding of SEO and how it applies to your website
2. How, where and why to do keyword research
3. SEO “roadmap” that they can take home and begin comparing against their current website



Webmasters

Planning

3:30 PM - 5:00 PM
Communications Track

It used to be only the largest nonprofits could successfully execute a multi-channel campaign where direct mail, email and other communicates were coordinated to increase results. But times have changed and today there are more affordable tools available then ever before to help nonprofits of all sizes and budgets integrate their campaigns. In this session we’ll review the latest trends of online/offline campaign integration and hear results from several experts who’ve “been there, done that”. Each panelist will walk through the mechanics of their integration providing useful instructions and best practices for participants to take away and use at their organization.

Takeaways:

1. Integrated campaigns are important and can increase results
2. There are several tools available to successfully achieve integration
3. Best practices and things to avoid for integrating campaigns



Web2.0

Webmasters

Planning

Session Materials:

Session Slides

3:30 PM - 5:00 PM
Communications Track

Non-profit organizations that do a good job of meeting the needs and expectations of their site visitors have a tremendous advantage in good economic times and bad. Learn how customer satisfaction measurement can helps non-profits achieve critical goals based on ForeSee Results’ primary research of 1000 visitors to non-profit websites.

Takeaways:

1. Who visits non-profit websites and why? What activities do they engage in while on non-profit websites?
2. Understand which website elements have the most impact on overall satisfaction and potential to increase likelihood to donate, to recommend, and to volunteer.
3. Satisfaction comparison of respondents who donate online versus those who do not, in terms of their site visit frequency, number of organizations they donate to, etc.



Webmasters

Planning

3:30 PM - 5:00 PM
Communications Track

Online video, everyone's doing it. But before you jump on the bandwagon, take the time to think about how you can make an appealing video that will represent your nonprofit and the hard work that it does. This practical session will take you through the steps to make attractive content with nonprofit examples.

Takeaways:

1. Types of videos nonprofits should consider creating
2. Tools you can use on a shoestring budget
3. Case studies of successful nonprofit video campaigns



Tools

Planning

3:30 PM - 5:00 PM
Communications Track

Many nonprofits invest in their logos and messaging, and strive to communicate their organization's brand consistently, with varying degrees of success. In this session, we'll use examples and case studies to examine how copywriting, design, structure, color, and more work together to communicate an organization's personality, positioning, and identity. We'll also suggest ways to make sure your site is audience-centric -- built to work for them, not (just) for you -- from development to launch, and beyond. .

Takeaways:

1. Understanding how your website fits into your overall brand/communications architecture.
2. New ways of thinking about how your website can welcome visitors and reflect your organization’s positioning and personality.
3. How to write and apply “user personas” to creating your website, writing content, and adding functionality.



Planning

Webmasters

1:30 PM - 3:00 PM
Fundraising Track

Small changes to a Web site or email landing page can dramatically increase the number of visitors who actually make a gift, send an action alert, or subscribe to a newsletter. Based on our extensive experience with multivariate testing, we'll explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages.

Takeaways:

1. Practical steps on how to get started optimizing your landing pages
2. Ten variables to test and mistakes to avoid
3. A case study of Amnesty International USA's optimization testing



Webmasters

Planning

Session Materials:

Session Slides

10:30 AM - 12:00 PM
Fundraising Track

Every nonprofit needs a website but a website can’t be your only Internet presence. Competing for dollars and donors mean: 1) understanding the new ways in which users think about supporting your cause online and donating, and 2) having a presence in those places where your existing supporters, and potential new supporters, are gathering.

In this session, representatives from Causes (as in “on Facebook” and “on MySpace”), Capital One and Network for Good will present channels for raising money and awareness other than your website.

Takeaways:

1.The ability to give your supporters new ways to donate
2.A better understanding how to use social networks to generate support and donations
3.New ways to think about how donors manage their giving



Tools

Planning

3:30 PM - 5:00 PM
Fundraising Track

Your email strategy should not be a one-size-fits-all solution. Learn how to target segments of your email list to raise open rates, response rates, and even your average gift size! Come away with a basic plan to segment your members based on fundraising and/or advocacy history. This session will be fast moving and interactive. Speakers will both take and ask questions throughout the presentations, including asking the audience to guess which targeting strategy worked best in several examples, before we share the results.

Takeaways:

1. Detailed, data-driven nonprofit case studies.
2. Benchmark rates for different types of targeted emails.
3. 10 things you can do immediately to make targeting work.



Advocacy

Planning

Session Materials:

Session Slides

1:30 PM - 3:00 PM
IT Staff Track

This broad ranging, interactive workshop will provide you with information, tools and strategies needed to pursue a meaningful, sustainable and well-compensated career in the nonprofit sector. We will focus on areas such as defining your personal mission, conducting a skills inventory and mapping your core competencies, pursing professional development and graduate opportunities, leveraging networking and mentoring strategies, moving up within your organization and/or moving on to a new opportunity. We will also explore how to determine your “market worth” and negotiate a fair compensation package within an ever-tightening environment..

Takeaways:

1. An enriched sense of how to define and pursue short and long term career goals.
2. Knowledge about a range of opportunities to gain and leverage professional development.
3. Compensation negotiation tips and techniques.


1:30 PM - 3:00 PM
IT Staff Track

Thinking of going out on your own? Get hands-on advice from those who have gone before you! Our panel of long-time consultants will share their wisdom in this discussion-oriented session, addressing questions such as what qualities does a consultant need, marketing yourself, and managing clients..

Takeaways:

1. What to expect when you’re starting out.
2. How to develop a business model. .
3. How to market yourself.



Planning

Session Materials:

Resource List

10:30 AM - 12:00 PM
IT Staff Track

Your nonprofit organization may be turning to the web to advance your mission through general awareness, advocacy, education, online fundraising, etc… but without a more secured Internet, these great innovative initiatives are always in a state of compromise.

  • Imagine having your critical services on a cloud somewhere, and users trying to get to the cloud being hijacked without their knowledge. Even worse, you users then get redirected and critical data gets compromised.
  • Imagine having services sitting on a SoA platform being mimicked by a hacker, who then inserts himself in the middle of transactions.
  • Imagine this type of attack happening to organizations that rely on their websites for online fundraising.
  • Imagine trying to rebuild your hard earned online reputation after such an attack.

We’ll explore how nonprofits can protect their originations from Internet Security threats and how Domain Name System Security Extensions are the practical solution to protect your internet-related activities that are so critical to advancing your mission.

Takeaways:

1. Understanding the importance of having a more secured Internet.
2. Understanding for what DNSSEC is, what it protects and how it protects against attacks.
3. Understanding the steps and procedures you can implement today to make yourself more aware and secure online.



Analysis

Infrastructure

Planning

Session Materials:

DNS Health Checklist

10:30 AM - 12:00 PM
IT Staff Track

Ever wonder when you will graduate from "accidental" to career techie? What training do you need to officially become a “non-profit techie,” and how do you get it? With a focus on informal training and self-directed learning, share practical strategies that will help you earn your diploma and start moving into a position of tech leadership.

Takeaways:

1. Five practical strategies for advancing your nptechie career
2. Five most important nptech career development resources
3. Connections with colleagues at various stages of their nptechie careers


Session Materials:

Tip Sheet
Session Wiki

10:30 AM - 12:00 PM
IT Staff Track

Your Internet presence and accessibility are critical to your organization’s success. What happens when the world runs out of the IP addresses you're using (IPv4), but you need more? Come to this session to learn about the impending IPv4 address depletion, the efforts that have gone into the next version of the Internet protocol (IPv6), and the steps you need to take to be prepared.

Takeaways:

1. Information on IPv4 address depletion and how to get IPv6 resources.
2. How to make sure your network is IPv6-ready to continue reaching your members, donors, and other community members.
3. How to get involved and help dictate how IP addresses are allocated



Planning

10:30 AM - 12:00 PM
IT Staff Track

This will be a tool centric session focusing on real users talking in detail about real tools. The vendors might be in the room, but they will not be doing the talking. We'll start with Michelle Murrain doing a quick overview of general selection best practices based on her recent NTEN webinar. Then we move quickly to case studies that illustrate a very tool-centric view of implementing CRM... what problems do the tools solve? What problems do the tools create? How do the tools fit into the specific selection process the speaker underwent. Finally, we'll have about 30% of the session dedicated to Q&A. People can ask questions about the implementation experiences, the decision making process and the tools themselves. Case studies will be done by a CiviCRM user, an MPower user and a SugarCRM user.

Takeaways:

1. Understand what happens to best practices when they crash into the real world.
2. Get a clear tool-centric view of how these tools meet CRM needs.
3. Ask your questions of in-the-trench CRM users.



Planning

Open Source

3:30 PM - 5:00 PM
IT Staff Track

Web content management systems (CMS) are more powerful and plentiful than ever; that's both a blessing and a curse when it comes to selecting and integrating these tools. In this participant-driven session, we'll invite those in the room to share their stories, and then lovingly pepper practitioners from several popular nonprofit CMS platforms including Drupal, Joomla! and Plone with creative questions, and invite them to demonstrate how to solve specific implementation challenges using their tools. We'll discuss integration with CRM (Constituent Relationship Management) platforms and other related tools including email newsletters, all while making sure to address the specific needs and questions of those in the room. And we'll do all this while making sure NO POWERPOINT DECKS see the light of day!

Takeaways:

1. Clear understanding of the “State of CMS” for nonprofits
2.Understanding of key differences between respective platforms
3. Knowledge of integration and interoperability issues and approaches



Tools

Planning

1:30 PM - 3:00 PM
Leadership Track

If you’re the manager or director of a nonprofit organization, and you don’t feel confident about your IT background, what knowledge and skills do you need to make sound decisions? What are the best strategies for learning a new subject when you’re in a hurry? How do you know what you don’t know? When is it time to hire a consultant? How do you strengthen and expand your “Geek network”? How do you plan new technology initiatives and allocate technology dollars effectively? We’ll suggest some answers to these questions and then provide an opportunity for small group discussion and idea sharing.

Takeaways:

1. A broad, high-level description of the IT universe as it relates to nonprofits.
2. How to frame your technology questions and conduct your own research.
3. An introduction to technology planning and budgeting.



Planning

Analysis

Session Materials:

Session Wiki
Session Slides

1:30 PM - 3:00 PM
Leadership Track

Nonprofits have limited resources, which usually means that we have to make tough choices about where to spend our time and money. Here. we cover best practices in planning for technology projects, providing tools to help you make smart decisions about where to invest those resources. From the forthcoming NTEN book: Managing Technology to Meet Your Mission.

Takeaways:

1. Top to bottom outline of the nonprofit strategic planning process, incorporating balanced scorecards, multiple bottom lines and focusing on technology planning.
2. Sound advice on how to evaluate which tech projects need to be done the exact same way that a for-profit would and which ones can be done creatively, with a deep dive into what “creatively” means.
3. Direction as to how to develop of Technology Plan – what goes in it, how do you get it in there, how do you make it a document that others can understand and engage with.



Planning

Session Materials:

Session Wiki
Session Slides

10:30 AM - 12:00 PM
Leadership Track

Foundations have traditionally operated on a top-down decision model, as elite institutions blessed with financial resources and intellectual expertise. In recent years, some grantmakers have begun to open up their processes by adapting new social networking practices, both to engage the broader community in distributing funds but also as a way to enhance the effectiveness of their grantees. We will explore three different approaches in harnessing the wisdom of crowds for philanthropic impact.

Takeaways:

1. How are foundations adapting social networking strategies.
2. How are social networks changing the way foundations distribute grant dollars.
3. How can foundations and nonprofits collaborate in building more effective networks.



Planning

Budget

10:30 AM - 12:00 PM
Leadership Track

Why is mission first the topic of a session about technology? Because mission is what makes the nonprofit sector matter. Unlike for-profit entities, nonprofits are not accountable to a financial bottom line; rather, they are responsible for serving a social bottom line. It’s true that nonprofit leaders must be good financial stewards, but that’s because their organizations won’t be able to keep providing services (delivering the mission) to their communities if they go out of business.

The goal of IT alignment is to use technology to support and enhance the work that you do to meet your mission. In other words, IT alignment will help you select and implement technology to achieve your mission and to avoid the trap of implementing the latest technology because it’s shiny, or because someone told you to. To make the most of this chapter, then, you’ll need to know what mission really means.

Takeaways:

1. Visual framework to evaluate how well aligned your mission and technology is.
2. Understanding of definition of IT Alignment and methods to help others understand it.
3. Tactical and strategic next steps, what you can act on today, tomorrow, next year and next decade.



Planning

Session Materials:

Session Wiki
Session Highlights

3:30 PM - 5:00 PM
Leadership Track

Setting appropriate budgets and securing resources is one of the most important jobs a leader has, and raising money for technology presents a special set of challenges. This session examines adequate budgeting for different types of organizations and the classification of technological expenses, including what counts toward overhead versus program expenses. We review strategies for pitching technology projects and explore the foundations that fund them. From the forthcoming NTEN book: Managing Technology to Meet Your Mission.

With the current economic recession, panelists and audience members will be encouraged to comment on trends, challenges, and opportunities in the current economic environment.



Planning

Budget

3:30 PM - 5:00 PM
Leadership Track

Does your cubicle feel more like a silo these days? Are you tired of pigeon holes and “same old, same old” approaches to programmatic challenges? Find out how to bring your organization’s SMEs (Subject Matter Experts) together in one, powerful team to create tangible, mission-driven impact! This session will use real-life examples from TechSoup Global’s GreenTech Initiative to illustrate benefits and pitfalls of cross-departmental teams and give you hands-on advice on how to get started.

Takeaways:

1. How and when to implement and manage cross department teams
2. Hands on tips to get you started
3. Lessons learned, mistakes and hiccups along the way



Planning

Analysis

Session Materials:

Session Slides

3:30 PM - 5:00 PM
Leadership Track

Where should you focus your efforts to find out where your stakeholders are and what they are doing online with and for your organization? What data is meaningful, actionable? These are the questions that drive the research and analysis that inform the program design of the highest-performing online organizations. Keeping pace with constituents’ evolving interests and behaviors online is essential to shaping your online strategies and tactics. If you want to improve your ability to target your outreach, serve your constituents, and engage in the online dialogue about your organization, it pays to know the networks in which your constituents participate, the websites they visit, the discussion lists on which they lurk, and how they spend their time online. This session will teach you simple and advanced techniques for determining what your audience is doing and evaluating your online endeavors later. From the forthcoming NTEN book: Managing Technology to Meet Your Mission. .


Takeaways:
1. You’ll learn ways you monitor the social media, social networks and your own Web site interactions for clues to how to engage your constituents.
2.We’ll review techniques nonprofits use to get direct feedback from constituents to guide their efforts
3.You’ll understand “dashboard metrics” and learn how to construct insightful reports for your Web activity.


Planning

Analysis

Session Materials:

Session Wiki

10:30 AM - 12:00 PM
Product Spotlight Track

For most nonprofits, it is becoming increasingly difficult to raise money in today’s economic climate. Yet, your mission and services remain indispensable. How is your organization planning to meet fundraising goals in these challenging times?

Forging a new channel for reaching individual donors, GivAClick’s donation technology allows consumers to donate with a single click, following a purchase on any ecommerce website. The platform also gives corporate sponsors a practical and easy approach to support you without impacting their bottom-line. This session will provide an overview of the GivAClick fundraising platform and case studies demonstrating how the technology has performed in the for-profit and non-profit worlds.

Intended Audience: This session is intended for mid- to senior-level conference attendees who help set their organizations’ short and long term fundraising strategies. Additionally, attendees working with corporate partners will benefit.


Tools

Planning

Session Materials:

Session Handout

3:30 PM - 5:00 PM
Product Spotlight Track

“We do such good work! So, why does that organization raise so much more money than we do? And why do they have a higher profile?!!”

From Amazon.com to Zip Car, emotionally powerful brands are at the core of all successful organizations – whether that organization focuses on selling the most entertainment gadgets, protecting as many acres of endangered open space as possible or electing the next leader of the free world. What could Harvard and NASCAR possibly have in common? Both inspire a passionate and dedicated following of brand loyalists - people who don’t just “buy” the product, but who relentlessly promote the benefits of that product to their families, friends – and even total strangers.

We’ll review branding best practices of corporations and nonprofits. You’ll also be introduced to Benefit Branding – the Fenton Communications approach to branding nonprofits and social causes. We’ll end with a list of questions that you should be asking yourself to determine whether your organization needs a brand tune-up to ensure that you’re successfully connecting the dots between your brand and the bucks you need to achieve your social mission.

Takeaways:

1. The best practices that powerful brands follow - religiously.
2. The differences between nonprofit and corporate brands – and how to use that difference to your advantage.
3. Key questions to ask to determine whether your organization needs a brand tune-up.



Analysis

Planning

Session Materials:

Session Slides

1:30 PM - 3:00 PM
Program Track

Many organizations are looking beyond social networks to create their own private communities of supporters, advocates, or collaborators. Online community software is easy and plentiful, the process for cultivating real online community remains difficult. What are the characteristics of successful online communities? How do you plan them, market them, and staff them? And once they are set up, what sort of management and communication techniques keep people engaged? In this session, successful, veteran online community managers will report on what it takes to make an online community flourish.

Takeaways:

1. What should my organization ask before investing in its own online community?
2. How do you plan, staff, and publicize an online community?
3. What community management techniques help an online community thrive?



Planning

Community

Session Materials:

Session Wiki

1:30 PM - 3:00 PM
Program Track

Find out how non-profit youth program providers leverage new technologies to engage underrepresented youth. Learn strategies to train staff to implement innovative curriculum, strategies to support youth's creativity, engagement, and learning, and free and low-cost software options like Anim8or, Audacity, and Movie Maker. Hear about how programs assess impact of program activities.

Takeaways:

1. Proven curriculum resources and software options
2. Strategies to engage underrepresented youth in technology
3. Evaluation strategies to assess impact



Tools

Planning

Session Materials:

Session Handouts
Session Slides

10:30 AM - 12:00 PM
Program Track

Volunteering isn’t what it used to be. Candy stripers still visit sick beds and the PTA organizes school cleanups, but the Internet is beginning to transform how people give back. Designers, coders, and writers offer their services from home offices. An MBA grad in Berkeley helps a Masai villager make a SWOT analysis. Mobile phones allow nonprofits to crowdsource their needs. This panel discussion explores the state of Internet-powered volunteerism and hints at what the future may hold.

Takeaways:

1. Nonprofits can expand their use of volunteers more easily using Internet-based methods.
2. Volunteering is going global.
3. New volunteer models allow people to give back in entirely new ways.



Tools

Planning

3:30 PM - 5:00 PM
Program Track

Data privacy is of critical importance to nonprofits and the people we serve. The details of our lives are catalogued in data systems that play a role in everything from junk mail to health care to employment. Data systems contain flaws, can be breached and are misused, causing real harm to real people. In this highly interactive session we will examine possible solutions in the light of real stories in order to set a course towards improving our own organizations’ data systems and advocating for the improvement of external systems.

Takeaways:

1. Next steps for enhancing data privacy practices in our own organizations.
2. Clear points for talking about data privacy in larger external data systems.
3. A shared understanding of the importance of data privacy for the people served by our organizations.



Advocacy

Planning

1:30 PM - 3:00 PM
Communications Track

A panel discussion with professionals from NPOs and the legal profession to help answer your questions and provide access to best practices around User Generated Content. This session will include 3 short presentations and lots of time for Q&A. Samples best practices and hands on resources will also be provided.

Takeaways:

1. HOW TO: use Fair Use for your campains and members
2. Best Practices for Terms of Service related to UGC
3. Understanding the basics of the DMCA with regard to UGC



Policy

Planning

1:30 PM - 3:30 PM
Communications Track

Overcoming the emotional and logistical challenges of Website development and online communications planning.

So many people are walking around in shame. Some are scared to mention it. Others preface it with “Our website is terrible.” And then there’s Website envy: when the other organization’s Website seems to have the latest shiny feature, whether it’s Web 2.0, Facebook, social networking, content tagging or YouTube videos. But how do you take your own website to then next level when it seems everyone in the organization needs to now be involved in the process? And how do you navigate the maze of vendors offering different solutions and approaches? Did we mention that everything you just spent a year working on is kind of outdated now?

If you want a roadmap to mastering this process, this seminar is a great place to start. We’ll review the most important questions to ask of yourself and your organization before you embark on a new online adventure of any sort. We will walk through the process of developing a meaningful Online Strategy that addresses YOUR SPECIFIC NEEDS and every element of how to use the entire Internet (including your Website) to reach your strategic goals.

Takeaways:

1. Website Feng Shui – techniques to make your Website more effective.
2. Web 2.0 Outreach - using Webvertising, Social Media, and whatever comes next.
3. Key questions for online strategic planning.



Webmasters

Planning

1:30 PM - 3:00 PM
Communications Track

E-Newsletters…Action Alerts…Fundraising Asks… Would YOU want to get these messages from your organization? Firefly Partners has some best practices and tricks to share! Learn how to write messages that are sharp, compelling and engaging – and your readers will be moved to act, donate, and forward to their friends. Bring copies of your organization’s messages and we’ll show you how to take them from ho-hum to wow!

Takeaways:

1.How to write short, compelling emails
2. How to write interesting subject lines that will be clicked!
3. Understanding of key email metrics – open rates, click-through rates, etc



Email

Planning

1:30 PM - 3:00 PM
Communications Track

Ever wonder if your site’s landing pages are too long, donate button is too small, or images are sending just the right message? This session will provide key insights to help you decide whether it’s time for your organization to begin optimizing key action pages with multivariate testing. Stop making decisions by committee or letting the HiPPO (Highest Paid Person’s Opinion) lead the way and start making choices through solid evidence based on your own users’ actual behavior – the results might surprise you!

Takeaways:

1. MVT can help you dramatically improve conversion rates.
2. MVT takes the guesswork out of copy, color, location, headline, format, and other key decisions.
3. MVT tests range from fairly simple to highly complex.



Analysis

Planning

Session Materials:

Session Slides

10:30 AM - 12:00 PM
Communications Track

Efficient workflow is incredibly important on the web. Google Apps can make your work easier by integrating your email, calendar, and docs. And you can easily add tracking your website stats into this flow through Google Analytics. Join Google in this session to discover how you can use these operational tools to improve your productivity and online effectiveness.


Takeaways:
1. Learn how Google Apps can save your organization $$ and increase the collaboration and communication power of your employees
2. You can gain valuable insights into your website’s performance by installing Google’s free web analytics software, Google Analytics.
3. Understanding your web presence better can help you improve the reach of your organization.


Tools

Planning

10:30 AM - 12:00 PM
Communications Track

Learn how to improve your website using feedback from the most important audience – your users! Before launching (or re-launching) a website, it is important to test usability with real people to understand what works and what doesn't. In this information packed session we’ll discuss excellent practices for website usability testing, see examples from small nonprofits and learn how they used the results to improve their websites. It doesn’t need to be expensive or time consuming! This session is most appropriate for organizations under $2 million budget, but larger organizations can benefit. Please note, this session is not focused on website accessibility for the physically challenged, but rather on usability for website visitors.

Takeaways:

1. Good practices for website usability testing
2. Examples of usability tests
3. Advice on turning testing results into action



Webmasters

Planning

3:30 PM - 5:00 PM
Communications Track

Too often strict usability practices leave little room for effective design to move your audiences to engage. You don’t have to sacrifice good design to get a great user experience! The key is to approach your site user experience from the perspective of your audiences…so come spend some time with this group of top hot-shot design experts that have learned to harness the best practices of usability through effective and attractive design. We’ll share tips and best practices and then take on the roles of your audiences to help you see your sites through their eyes.

Speakers: • Stephen Love, Northridge Interactive • Jason Morrow, Google • Susan Finkelpearl, Free Range Studios • Sophie Campagne, Forum One Communications • JoMarie Hoholik, Northridge Interactive

Takeaways:

1. The Importance of the Audience-Centric Approach and How To Tackle
2. Core Audience-Centric Usability and Design Concepts
3. Tip Sheets and Practical Examples from Live Session Reviews



Webmasters

Planning

1:30 PM - 3:00 PM
Fundraising Track

Mobile Giving is a powerful channel that connects directly with constituents, allowing an unprecedented method of donor communication and contribution. With over 230 Million mobile subscribers supporting text messaging, mobile should be a part of every organization. The NTC Mobile Giving session covers how to incorporate mobile into your organization, the steps involved in starting a campaign, and how to properly promote a mobile giving campaign for maximum effectiveness.

Takeaways:

1. An overview of Mobile Giving, and the process to start a mobile giving campaign
2. How How to promote a mobile giving campaign and best practices
3. Case Studies practices



Tools

Planning

1:30 PM - 3:00 PM
Fundraising Track

"The Donate Button assumes your users are ready to give and just need to know where to go. What about your site visitors who are just browsing, or aren’t ready to commit to a lifelong relationship with your organization? Learn how to engage visitors, lead them to learn more and motive them to move from gathering information to giving by attending our session on effectively developing contextual appeals tied to your organization's fabulous work.

Speakers: • Stephen Love, Northridge Interactive • Mark Rovner, Sea Change Strategies • Amanda Heidtke, Trout Unlimited • Farra Trompeter, Big Duck • JoMarie Hoholik, Northridge Interactive

Takeaways:

1. Messaging for diverse donors and potential donors
2. Hallmarks of a great online appeal
3. Tying it all together: Working with other ecommunications and offline communications
4. Real world examples and takeaway tip sheet



Email

Planning

10:30 AM - 12:00 PM
Fundraising Track

In a tough funding environment nonprofits are looking for innovative sustainability options. One model being adopted by a growing number of nonprofits and community-based media centers is social enterprise – a business venture tied to the social mission of the organization and leveraging its core strengths. What are some examples of successful nonprofit social enterprises in the technology and media space, how does one get started, and where can you find funding and other support for such efforts? These questions will be addressed by a panel of social enterprise funders, experts, and nonprofit social enterprises. The session will also include a hands-on exercise designed to help participants identify earned income opportunities for their own organizations.

Takeaways:

1. Some basics to consider when starting a social enterprise
2. Where to go to get started and get support
3. Specific options for my own organization



Budget

Planning

10:30 AM - 12:00 PM
Fundraising Track

More groups are testing how to get the most out of their membership drives and renewals – someone's gotta know something you don't, right? Get expert advice – and a notepad's worth of ideas – from groups at the forefront of online fundraising, tackling questions like: For members up for renewal, when should you ask? How many times? How should you treat lapsed members? What's the right balance between "renewal" asks and general fundraising? How do you approach prospects? If you offer premiums, will those donors give again without one? How to integrate one-time asks with recurring/monthly asks? And – critically – how do you integrate it all with your direct mail and phones?

Takeaways:

1. Actionable results of email fundraising tests from diverse organizations
2. Specific ideas on how to segment lists for maximum efficiency
3. How to integrate direct mail, TM, social networks, and advocacy actions into a seamless fundraising campaign



Analysis

Planning

3:30 PM - 5:00 PM
Fundraising Track

Increase visibility into your e-commerce performance and your advertising spend using Google Analytics. Identify your top donors to better target your website promotions and ad spend. With additional information on ROI for keywords and spending trends, you can focus your efforts on the traffic you care about the most. Google Analytics provides the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.

Takeaways:

1. Enabling e-commerce and tracking transactions provides extremely valuable data.
2. Learn where to find e-commerce metrics in reports.
3. Google Analytics is your feedback tool.



Tools

Planning

1:30 PM - 3:00 PM
IT Staff Track

What security components do organizations need? Is antivirus enough? How do you keep your organization safe and up to date on data, systems, and network security? We'll answer these questions and more in this session.

Takeaways:

1. Gain a broad understanding of what security entails
2. Prepare for imminent threats; develop best practices
3. Learn about tools to mitigate security risks



Analysis

Planning

Session Materials:

Session Slides

1:30 PM - 3:00 PM
IT Staff Track

Agile/Scrum is getting popular for managing software development and deliver projects. Traditional waterfall projects have long been failed to deliver projects on-budget and on time. According to the Standish group, only 34% IT projects are successful. The high failure rate is mostly due to lack of communication between business owners and software developers. In last few years, a new way of software development know as "Agile Software Development" has caught the attention of the industry. Companies using Agile/Scrum methodology are seeing high level of success for the first time. In a survey conducted in June 2007 among 1700 individuals from 71 countries reveals that Agile/Scrum have contributed in 55% increase in productivity, 28% reduction in costs, 54% reduction in defects, and 54% increase in delivery speed.

During this session the audience will learn 1) An overview of Agile/Scrum and how it is different from traditional software development process 2) How to successfully adopt it on projects, especially on outsourcing projects.

Takeaways:

1. Understanding of Agile/Scrum Framework
2. Agile/Scrum Adoption in a non-scrum environment
3. Best practice tips based on expereince report form real projects.



Budget

Planning

Session Materials:

Session Slides

1:30 PM - 3:00 PM
IT Staff Track

Do you know what you need to do to mitigate the risks and maximize the reward of API integration projects? Come learn about both the technical and non-technical ways of managing projects that involve 3rd party APIs: getting the right personnel involved from all parties, learning how to separate what’s “real” from what’s API “hype”, the importance of prototyping, leveraging the capabilities of what is there, preparing “Plan Bs” for when you discover functionality really isn’t available. Learn from the project managers, engineers and interface experts who have worked through the issues to create some stellar successes.

Takeaways:

1. Balance your API expectations with your user’s experience.
2. Realistically scope what an API will do for you.
3. Plan for plan B.



Integration/APIs

Planning

Session Materials:

Session Slides

1:30 PM - 3:00 PM
IT Staff Track

It's common knowledge that IT consultants need to have high levels of technical expertise and to be able to solve complex, multi-layered problems, but what about the "human factor" that can make or break a project? How can you connect with your clients in meaningful ways that strengthen the relationship and keep them coming back to you for their IT needs? By enhancing your techniques for dealing with your clients’ moods, attitudes, and behaviors, you can create relationships based on mutual understanding and respect. These relationships will allow you to be more successful and to deliver solutions more efficiently and enjoyably.

Takeaways:

1. How to "read" a client's mood or attitude and how to work with (or around) that information.
2. How small gestures and statements on your part can make a big impact.
3. How small gestures and statements on your part can make a big impact. Do's and Don't's for strengthening your consultant/client relationships.



Planning

Session Materials:

Session Handout

3:30 PM - 5:00 PM
IT Staff Track

Constituent Relationship Management systems (CRM) are more powerful and plentiful than ever; that's both a blessing and a curse when it comes to selecting and integrating these tools. In this participant-driven session, we'll invite those in the room to share their stories, and then lovingly pepper practitioners from several popular nonprofit CRM platforms including Salesforce.com, CiviCRM and MPowerOpen with creative questions, and invite them to demonstrate how to solve specific implementation challenges using their tools. We'll discuss integration with CMS (Content Management System) platforms and other related tools including email newsletters, all while making sure to address the specific needs and questions of those in the room. And we'll do all this while making sure NO POWERPOINT DECKS see the light of day!

Takeaways:

1.Clear understanding of the “State of CRM” for nonprofits
2. Understanding of key differences between respective platforms
3. Knowledge of integration and interoperability issues and approaches



Tools

Planning

3:30 PM - 5:00 PM
IT Staff Track

We will discuss popular remote access models, including self-hosting, co-location, and ASPs. Issues around general security, HIPPAA, PCI, SAS 70 and protecting PII, in relation to the different hosting options, will be discussed. Attendees will leave with both knowledge about methodology and practical tips, including how to evaluate which option is best for your organization, and how to start an implementation project.

Takeaways:

1. Pros/cons of popular options with respect to cost, usability, security, and regulatory compliance
2. Technical considerations and evaluation criteria (How do I select the hosting option that will work best for our organization?
3. Knowledge about how to work with your organization’s executives and board members to select a technically viable option, and tips for getting the project started



Advocacy

Planning

Session Materials:

Session Slides

3:30 PM - 5:00 PM
IT Staff Track

Since 2000, the Bayer Center for Nonprofit Management has been collecting data biannually about technology in nonprofits in the Pittsburgh region. 2008 marked our fifth analysis of this data on hardware, software, networks, communication tools, tech support and IT decision-making. Current updates to a long-standing data set allow us to quantitatively determine trends in nonprofit IT from a representative sample. A presentation of the survey results will lead into a discussion about the implications of encouraging and discouraging evidence about nonprofit IT.

Takeaways:

1. A written copy of the comprehensive tech survey analysis report
2. Benchmarks of real, current nonprofit IT performance
3. Evidence of progress and regress in nonprofit IT



Analysis

Planning

Session Materials:

Nonprofit Technology Survey

3:30 PM - 5:00 PM
IT Staff Track

Building on So You Want to Be a Consultant? Part I, six long-time consultants will answer your questions about consulting.

Takeaways:

1. How to market yourself.
2. Logistics (business planning, legal, financial, operational).
3. Managing clients and projects.

Session Materials:

Resource List

1:30 PM - 3:00 PM
Leadership Track

Welcome to online engagement 2009-style, in which your donors and activists have less money, more options, a crazy mix of hope and despair, and a souped-up cell phone. You’ve got a lot of work and probably fewer staff in order to inspire/activate/fundraise online, and this is the very workshop to help you do it. In this all-new-for-the-NTC-session, Madeline will separate the wheat from the chaff in the what’s-working-department and you’ll walk away with enough ideas and how to make ‘em happen that will be worth the cost of the whole dang NTC. Wait, there’s more: Featuring Special Guests! The (Famous and Popular) Bucket of Truth! A fancy new chapter on online fundraising from Nten’s new book! And maybe even beverages!.


Takeaways
1.What’s working NOW in getting online fundraising and advocacy results.
2. What’s NOT working NOW in getting online fundraising and advocacy results.
3. A delicious beverage.



Planning

Budget

1:30 PM - 3:00 PM
Leadership Track

Based on the chapter from the NTEN book: Managing Technology to Meet Your Mission. Presented by author John Kenyon and featuring the dynamic Jennie Anderson, Communications Director of AIDS.gov and the engaging William Neuheisel, Communications Manager of DC Central Kitchen, whose story is featured in the book. This session provides strategies, excellent practices and case studies of effective online communications. We’ll discuss the four cornerstones of effective websites and effective email campaigns and how to improve your results in both areas. Web 2.0 and social media are great, but your internet presence is built on your website and ecommunications. Are you doing everything you can to provide a solid foundation? .

Takeaways

1. Website and Email Communication Essentials

2.Case Studies of Effective Communications

3.Tracking and Analysis Excellent Practices



Planning

Web2.0

Session Materials:

Session Wiki
Session Slides

10:30 AM - 12:00 PM
Leadership Track

Having highly capable and motivated people in your organization is crucial to success with technology. This session will discuss proven strategies for determining who you need on your IT team, setting salary levels, writing job descriptions, recruiting and interviewing candidates to make the right hire, effectively managing your staff, and creating low-cost professional development opportunities. Includes author-led content from the forthcoming NTEN book: Managing Technology to Meet Your Mission.

Takeaways:

1. How to determine who you need on your team.
2. How to find and hire the right people.
3. How to manage, retain and develop your staff.



Planning

10:30 AM - 12:00 PM
Leadership Track

In 2005, The NPower Network and NTEN started a collaborative 3 year field level evaluation of nonprofit technology assistance to better understand how nonprofit organizations link technology infrastructure and strategic goals. The study revealed that nonprofits struggle to connect their investments in technology and infrastructure to the impact that creates at the organizational and impact level. And while many nonprofit technological infrastructure initiative are funded through external grants, organizations are also challenged with being able to report real outcomes to their funders. The final outcomes of this study is the development of the Tech Impact Evaluation Tool. The now ready to be piloted, Tech Impact Tool provides a web-based tool, method and metrics to track and measure Technology Infrastructure projects to organizational outcomes and mission impacts. Specifically, the tool will:

  • Aid in the reporting to funders and stakeholders on impact of investment in infrastructure
  • Allow for the management of in-progress projects, including facilitating collection and tracking of metrics at several points during the project implementation cycle.
  • Allow for large-scale tracking and roll-up of multiple variables, aiding to the creation of standards and benchmarks.
  • Allow project funders to access aggregate information related to projects they have supported to measure impact at the portfolio level.

Takeaways:

1. See the first public unveiling of the demonstration-ready tool
2. Interact with the project team about the future value
3. Understand next steps for getting involved in the first release



Analysis

Planning

Session Materials:

Session Handout
Session Slides

3:30 PM - 5:00 PM
Leadership Track

Cloud computing reduces IT infrastructure, reduces time spent on IT management and increases your return on investment for IT expenditures. This is nice. However, the cloud can also enable the social sector to collaborate in ways that have not been possible before. We are not corporations. While we are subject to a competitive funding marketplace, we are also participants in a more collaborative marketplace where we are working to drive social change. This session will discuss how the cloud can enable greater collaboration and, hopefully, increase our capacity to solve problems.

Takeaways:

1. Open Data: What is it, why do you want it and what are the implications for the social sector?
2. Philanthropic / Donation Marketplaces: What they are and what could they be?
3. Social Impact Metrics: How greater transparency and collaboration can help us move the needle?
4. Fancy pants are critical to a great presentation.



Infrastructure

Planning

3:30 PM - 5:00 PM
Leadership Track

The three most important factors in managing technology change in your organization are people, people, people. This session introduces practices for technology change that focuses on people and how factors inherent in change affect their performance and subsequently have a negative impact on the organization. In addition, the session will discuss key success factors and mitigation techniques to help improve the success of technology change.

Takeaways:

1. Identify behaviors, perceptions, and attitudes that emerge in organizations as a response to change and that ultimately impact organizational effectiveness
2. Understanding of how to make successful technological changes
3. What can be done to mitigate the impact of technology change in your organization.



Planning

Session Materials:

Session Slides
Session Wiki

3:30 PM - 5:00 PM
Program Track

MyBarackObama, Ron Paul Money Bombs, the rise of the small donor and more. No, you are not Barack Obama or John McCain, but there are tactics that were used by campaigns that can be adapted for most non-profits in their work. What can nonprofits learn from the politicians? How should non-profits think about integrated Internet campaigns? What are the 3M’s and how can you use them in your work? Join us for a wide-ranging and lively session of sharing and brainstorming.

Takeaways:

1. Summarizing the “best-of” during the 2008 Presidential Campaign from the campaigns.
2. Case studies around how non-profits (yes, even c3s) have used political cycle and campaigns to promote their issues and to engage broader audience that’s open to your message.
3. Talking about broader ways to integrate the message and engagement efforts – and setting realistic goals.



Analysis

Planning

Session Materials:

Session Recording

*Sessions, session content, schedule and speakers are subject to change at any time before the conference.